Questex Media Launches AllThingsHiDef.com, Demystifying High Definition to Consumers
Santa Ana, CA – November 14, 2006 – As further evidence of its focus on the end user, Questex Media Group Inc. who publishes Home Media Retailing magazine announced today the launch of www.AllThingsHiDef.com, a Web site targeted at both the early technology adapter and the general consumer electronics consumer.
AllThingsHiDef.com went live November 13 and features robust Blog and Forum sections designed to share consumer generated reviews, opinions and general advice targeted at manufacturer and consumer issues.
“The site solves a burning issue with both the hardware and the content side if the business. Consumers will not participate in this revolution if they are confused about it what it is and what the benefits are,” says Don Rosenberg, Vice President of Questex’ Entertainment group.
According to Rosenberg, AllThingsHiDef will bring the broadcast, hardware, installation and pre-recorded content together in one place.
“The site was born out of our own experiences buying Hi Def TV sets and speaking to consumers and salespeople. I wish this site existed months ago. It would have made our lives easier,” Rosenberg says.
Questex Media’s Director of New Business, Steven Apple, says, “We're in the middle of the most fundamental change to television in the history of the medium—the transition to high definition. It should be an exciting time, but for the average consumer, it's also extremely frustrating.
Even the salespeople are confused. Ask five different people on the sales floor, and you'll get five different answers as to what's the best system for their needs -- Or maybe three answers, and two blank stares. It's hard to keep up on all the changes, even if you're in the industry”, Apple says.
AllThingsHiDef has partnered with the top names in the consumer electronics business for content including Cedia, the leading trade organization for electronic installation and North American Publishing, who publishes E-Gear, a leading consumer electronics publication and web site. High definition software reviews and news will be provided by Home Media Retailing, the market leading trade magazine.
About Home Media Retailing
Home Media Retailing is published weekly for more than 38,000 video retailers, movie studios, independent movie suppliers, pre-recording video distributors, grocery chains, mass merchandisers, bookstores, libraries, audio/video stores, and other retail outlets. It focuses on buying information, primary market research, in-depth features and breaking news on video rental and sell-through products.
About Questex Media Group
About Questex Media Group, Inc. (www.questex.com) Questex serves multiple industries including technology, beauty, travel, hospitality, leisure, home entertainment, industrial and specialty services through a range of well-established, market-leading publications, events, interactive media and integrated marketing services. The company's properties include 25 trade publications, 70 websites and 25 conferences and trade shows. Questex is headquartered in Newton, MA and has more than 400 employees in offices throughout North America, South America, Asia and Europe.
CONTACT: Vicky Bui, 714-338-6744, vbui@questex.com