Hong Kong  – September 14, 2007 -- Integrated media and information provider Questex Media Group, Inc. and Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the formation of  a strategic partnership to expand TechTarget’s highly-targeted approach to technology media into the ASEAN region.  Working together toward this common goal, the two companies will combine their strengths and market knowledge to create powerful, targeted media vehicles to address the specific needs of IT decision makers and IT vendors in this region.  The partnership is marked by the launch of SearchSMBAsia.com™, modeled after TechTarget’s SearchSMB.com™ website, the leading resource for IT professionals working in small to midsize companies (SMBs).  Questex is beginning with an English-language version of SearchSMBAsia.com and will launch a traditional Chinese version later in September, with plans to roll out additional language versions in 2008.

The new site will feature SearchSMB.com content combined with local technical features and news produced by the Questex editorial team.  Modeled after TechTarget’s proven online and integrated media programs, SearchSMBAsia.com will also offer ROI-based advertising, providing the Questex Media Groupwith a distinct competitive advantage in attracting technology marketers seeking to reach key IT decision makers. 

“Our partnership with TechTarget -- the industry innovator in delivering highly-targeted technical information to IT decision makers – marks a significant milestone for the Questex Media Groupand for the ASEAN business and IT communications industry as a whole,” said Jonathan Bigelow, Group Publisher- Enterprise for Questex Asia Ltd (a wholly owned subsidiary of Questex Media Group). “As a result of this relationship, particularly the launch of SearchSMBAsia.com, serving the information requirements of the ASEAN IT Community, and the presence of a new online, ROI-based advertising model, the Questex Media Group will continue its pioneering role in defining the future of B2B communications globally.”

“Questex Media Groupis a strong partner with which to enter the ASEAN market, and it is our goal to transfer TechTarget’s proven model – addressing specific IT market segments while meeting the information needs of IT decisions-makers and marketing needs of IT vendors— into the region,” said TechTarget CEO Greg Strakosch. “Combining TechTarget’s strength in providing targeted, ROI-focused IT editorial and advertising vehicles with Questex Media Group’sestablished global experience integrating business and IT media into global markets, their in-depth knowledge of the ASEAN IT market, and solid relationships with global technology vendors, makes this an ideal business partnership in the region.”

SearchSMBAsia.com will be helmed by Victor Ng, as Editor-in-Chief, and Larry Loh, as Editor. Ng and Loh previously headed SMBEdge, a portal owned by Hardware Zone in Singapore. Raymond Tan, formerly of SMBnet, will serve as Associate Publisher in this new initiative.

“We are encouraged by this new partnership in the SMB space as it allows us to expand our portfolio into one of Asia’s fastest growing business segments,” stated Robert Ferguson, Managing Director for Questex Asia Ltd.  “This announcement pushes the number of specialized magazines and Websites run by Questex Asia Ltd to 8 regular magazines and 6 dedicated websites in the Technology and IT space in Asia.”

With its agreement with the Questex Media Group, TechTarget now has a partnership presence in Australia,  Austria, Belgium, Brunei Darussalam, Bulgaria, Cambodia, China, Czech Republic, Germany, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Laos, Luxembourg, Malaysia , Myanmar, Netherlands, New Zealand, Philippines, Poland, Russia, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand,  and the United Kingdom.

For advertising and promotional opportunities, please contact Raymond Tan, 65-6297-7908, rtan@questexasia.com.

For more information on international partnership opportunities for TechTarget media, contact Susan Odell, vice president of TechTarget international, at 001-617-817-0191 or sodell@techtarget.com. 

 
About Questex Media Group
Questex Media Group, Inc. is a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA. Questex serves multiple industries including technology, beauty, spa, travel, hospitality, leisure, home entertainment, industrial specialties and service industries through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services. The company’s media properties include 81 trade magazines and eNewsletters, 84 websites, 45 conferences tradeshows and events, as well as a range of research, data and information products. The company's businesses are managed through operating companies including Questex Media Group and five subsidiaries; InfoTrends, Inc., the world's leading strategic research and advisory services provider to the document management and communications industries; McLean Events International, Ltd, a world-leading producer of appointment-based events; Imaging Network, a leading business-to-business multimedia marketing company serving the office products channel; Five Star Alliance, the leading online luxury hotel booking service for the affluent traveler; and Oxford Publishing, Inc., publisher and tradeshow producer serving the beverage and food industries. The company's combined operations include more than 450 employees in offices throughout North America, South America, Asia and Europe.

About TechTarget
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 43 technology-specific Web sites and over 5 million active registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and three magazines. TechTarget provides proven branding and lead generation programs to over 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.