Overview

DRMA

This is an alliance created by Response Magazine and is used as a cross-promotional product along with the Response E-Newsletter.  We should talk about where to place this as it doesn’t necessarily fit with the other categories.  In the meantime, here is the information:

The Direct Response Marketing Alliance is designed to create networking opportunities among corporate marketers, direct response agencies, traditional advertising executives and the television world.

DRMA members will not only receive special exclusive promotional opportunities at Alliance events and in Alliance publications, but they will also have the opportunity to discuss new ideas and best practices with their peers across the marketing spectrum.
Aside from special rates to attend DRMA events and conferences, new members will also receive a free subscription to the DRMA monthly E-newsletter and exclusive online access to DRMA research and its Membership Directory. Members will also automatically receive free subscriptions to Response Magazine, the only independent source for news and information in the DR market for 15 years, and its weekly E-newsletter, Response This Week.

Who’s A Member of DRMA?
DRMA members are everything from Fortune 1000 companies to direct response marketing service suppliers:

  • Fortune 1000 companies from more than 13 vertical markets such as pharmaceuticals, entertainment, housewares, consumer electronics and more
  • Advertising agencies, cable networks, direct marketers
  • Retailers, catalogers, Internet marketers
  • One membership is good for your entire company — when you join the DRMA, your entire company becomes a member of the DRMA

For information on the DRMA or to become a DRMA Member, please go to: http://drma.responsemag.com/PAGES/DRMA_New_Homepage.html

 

FOR ADDITIONAL ADVERTISING OPPORTUNITIES VISIT

Marketing Market Overview