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Overview

Response Magazine

Circulation 18,500

Response Magazine is the definitive publication in direct response marketing.  Response, its weekly e-newsletter Response This Week and its Web site www.responsemagazine.com, provide targeted, cutting-edge content for professionals involved in all facets of direct Response marketing including: DRTV, radio, interactive TV, the Internet and all areas of DR print.  Response, the only independent source of news and information in the market, is the industry leader in promoting the convergence of direct marketing methods.  At the same time, Response delivers timely news and in-depth analysis specific to the needs of its readership.

Audience

Response Magazine is designed to reach more than 21,500 Decision-Makers in the direct response marketing industry with a bonus spotlight on 13 Key Vertical Markets.  Each month Response focuses on one of 13 key vertical markets, where direct response is a major and growing marketing component. In addition to the print circulation number of 18,500, each issue is distributed to 3,000 direct response professionals within the featured vertical market and members of direct response industry associations.  The Response audience includes:

• 18,500 BPA Audited Response Circulation
• 1,500 Rotating Print Distribution to Specific Vertical Markets – Monthly distribution to executives in the specific vertical market featured in that month’s issue, from Questex Media’s extensive subscriber database
• 1,500 Rotating Print Distribution at Vertical Trade Shows – Monthly distribution to attendees of trade shows corresponding to the specific vertical market featured in that month’s issue
• 21,500 Direct Response Professionals Every Month