Reprints, Permission & Content Licensing




 

Reprints:

Reprints, whether electronic or hard-copy, are one of the most flexible tools available to marketers. Savvy marketers commonly use reprints to build brand awareness, add third party credibility, and enhance annual reports or sales materials. There are various ways to use a reprint including:

  • Direct Mail
  • Sales Collateral
  • Trade Shows
  • Media Kits
  • Employee Training & Recruiting
  • Investor Relations
  • Online Marketing

More and more, electronic reprints are used to capture the efficiencies of the web and present your featured press in unique ways. Questex offers two products, an EPRINT (delivered as a pdf) and an NXTPrint, a flash based email with tracking features.



Content & Permissions Licensing

Whether making photocopies of an article to share with your sales team or distributing copyrighted material electronically via email, you will first want to make sure you have permission to use the material in the intended manner and that you pay any fees associated with the reuse. The reuse of copyrighted material extends well beyond reprinting an article. There are many different formats and usages that may apply to copyrighted material. Questex Media can help you clear these hurdles quickly and easily. Some recent examples of why content and permissions licensing were needed:

  • A corporate trainer wanted to use an article as part of a CD-ROM she is created for an upcoming training course.
  • A product development manager wanted to use the "Editor's Choice" artwork in product literature to tout the recognition his company's product received.
  • A marketing director wanted to use an excerpt of an article as part of marketing materials promoting the company's product.
  • A director wanted to use the cover of a popular magazine as a prop in a commercial she was filming.

Questex uses Reprint Management Services for its reprint and licensing efforts. For more information on reprints & content and permissions licensing, contact Beth Malloy at bamolloy@reprintbuyer.com