The leading information resource for your Direct Response Marketing needs.
The Marketing Group provides targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, radio, interactive TV, the Internet and all areas of DR print. Direct response marketing is a booming $300 billion-per-year business that has evolved during the past two decades from an entrepreneurial industry to one that now encompasses the marketing efforts of a vast majority of Fortune 500 companies. From marketers to agencies to production companies and from media buyers to teleservices partners and fulfillment leaders, the Marketing Group serves as a marketing partner through a number of outlets. Boasting the definitive publication in the business, as well as a weekly E-newsletter, Web community and industry-leading trade show, the Marketing Group has been the industry leader in promoting the convergence of direct marketing methods for more than 15 years.
The Direct Response Marketing Alliance creates networking opportunities among corporate marketers, direct response agencies, traditional advertising executives and the television world. DRMA members span the breadth of the marketing world — from Fortune 1000 companies to direct response marketing service suppliers.
Response Magazine is the definitive publication in direct response marketing. Response, its weekly E-newsletter (Response This Week) and its Web site (www.responsemagazine.com) provide targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, radio, interactive TV, the Internet and all areas of DR print. Response, the only independent source of news and information in the market, is the industry leader in promoting the convergence of direct marketing methods. At the same time, Response delivers timely news and in-depth analysis specific to the needs of its readership.
- April 02 - April 04
Presented by the Direct Response Marketing Alliance (DRMA) and Response Magazine, Response Expo is the premier event in the direct response marketing universe. With a full track of 12 innovative educational sessions, a bustling expo hall floor and three huge networking events, Response Expo has broken the mold for events in the direct response marketing world. Response Expo brings together key decision makers and industry leaders from the corporate marketing arena and direct response spectrum. Whether you use direct response marketing on television, on the radio, in print, online or even in the mobile/wireless world, Response Expo delivers exclusive opportunities to meet with your peers in the beautiful resort setting of San Diego. Response Expo, much like the DRMA, is designed to create networking opportunities among corporate marketers, direct response agencies, traditional advertising executives and the television world.