Response Magazine is the definitive publication in direct response marketing. Response, its weekly E-newsletter (Response This Week) and its Web site (www.responsemagazine.com) provide targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, radio, interactive TV, the Internet and all areas of DR print. Response, the only independent source of news and information in the market, is the industry leader in promoting the convergence of direct marketing methods. At the same time, Response delivers timely news and in-depth analysis specific to the needs of its readership.

Presented by the Direct Response Marketing Alliance (DRMA) and Response Magazine, Response Expo is the premier event in the direct response marketing universe. With a full track of 12 innovative educational sessions, a bustling expo hall floor and three huge networking events, Response Expo has broken the mold for events in the direct response marketing world. Response Expo brings together key decision makers and industry leaders from the corporate marketing arena and direct response spectrum. Whether you use direct response marketing on television, on the radio, in print, online or even in the mobile/wireless world, Response Expo delivers exclusive opportunities to meet with your peers in the beautiful resort setting of San Diego. Response Expo, much like the DRMA, is designed to create networking opportunities among corporate marketers, direct response agencies, traditional advertising executives and the television world.