CONTENT MARKETING

 

 

 

 

 

 

 

 

Content marketing delivers insights, information and intelligence to make your prospects and customers smarter. In turn, the steady stream of valuable information positions you as an expert, builds trust and, ultimately, rewards you with sales and loyalty.

Questex offers a portfolio of content marketing services that form part of your larger inbound marketing strategy. Starting with attracting prospects and converting them to leads and customers, and then keeping them engaged while you deepen and grow the relationship, our content marketing tools help your business to grow and succeed.

webinars

Webinars

whitepapers-ebooks

Whitepapers & eBooks

video

Video

infographics-surveys

Infographics & Surveys

WEBINARS

Webinars are a cost-effective way to reach and engage with a multitude of prospects while generating qualified leads. They position your brand, develop authority and trust and build relationships. Whether you’re a first-timer or an expert, you’ll love how simple and easy we make the process.

  • Dedicated webinar project manager provides full setup and logistical support.
  • Integrated marketing campaign drives event registrations.
  • Full post-event reporting delivers audience insights and feedback.
  • Archived webinars enable on-demand promotional use.
  • Intuitive interface simplifies presenter’s view and control.
  • System delivers lead information via registrations.
  • Content-creation options include topics selected by our team of industry editors or custom topics developed with experienced editorial staff.
  • Full-service promotional campaigns target our quality audience of industry professionals.

WHITEPAPERS & EBOOKS

Showcase your thought leadership and industry expertise with our full suite of content and promotional resources for whitepapers. From initial concepts through writing, design, promotion and distribution, our team helps ensure that decision-makers and influencers get to know you and your message.

  • Full account management and support provides turnkey simplicity.
  • Maximum flexibility allows you to tell your story on a topic of your choice.
  • Social media sharing and promotion optimization ensures maximum exposure.
  • Content-creation options include topics selected by our team of industry editors or custom topics developed with experienced editorial staff.
  • Integrated marketing campaigns to target our targeted audience database. 

Video

Tell your brand story, dramatize your value proposition and build relationships with customers with Questex’s video content marketing services. Video adds a powerful new dimension to your marketing, increasing conversion rates for landing pages, click-through rates for email and engagement levels for advertisements. Our custom video services make it easy for you to engage your prospects through promotional placements on the web and in social media.

Video content options include executive interviews with the publishers and executive editors, product demonstrations and illustrations, and video infographics. Services include: 

  • Full project management includes production, editing and promotion
  • Flexible shooting options allow both long- and short-form video projects up to 30 minutes
  • Promotion possibilities extend to newsletter/web listings, YouTube postings, Facebook Custom Audiences, Tweets, embedded video banners and video insights

Building Brand Awareness and Thought Leadership Through Video

INFOGRAPHICS

Infographics, those eye-catching, shareable chunks of visual information, are liked and shared on social media three times more than any other content. They enable marketers to present detailed data in an easy to digest, visually appealing manner, sustaining the attention of readers. 

Increase your brand awareness, connect with your audience and improve your website’s search engine optimization with our breadth of infographic services, from concept through creation, distribution and promotion.

  • Project management services guide you through the editorial and creative process.
  • Design services translate data, survey responses or statistics into a visually engaging format.
  • Promotion to our high-quality audience database to build awareness and increase viral distribution 

 

Research & Surveys

Get an inside edge in the market with original research and surveys to drive deep audience engagement. Learn what moves your audience target market and how they make critical buying decisions. For advertisers looking to gauge industry attention or provide a consistent promoted news item or exclusive feature, custom research and surveys of our influential audiences can yield eye-catching insights that position you as a thought leader.

  • Full account management and support provides turnkey simplicity
  • Maximum flexibility allows you to tell your story on a topic of your choice
  • Social media sharing and promotion optimization ensures maximum exposure
  • Content-creation options include pre-approved research and survey topics or develop a fully custom topic choice vetted by industry experts topics