Group President, Beauty & Wellness, Travel and Hospitality
John Siefert is Group President of Questex’s fast-growing Beauty & Wellness, Travel and Hospitality markets. With a proven track record of leading and growing global digital and events businesses in the healthcare, lifestyle and nutrition markets, John is responsible for accelerating Questex’s Beauty & Wellness, Travel and Hospitality businesses through organic growth and the acquisition of new capabilities and assets.
John was most recently the Chief Marketing Officer of STYR Labs, a direct to consumer app & CPG company where he was instrumental in launching DYPER, a "Dollar Shave Club" style digital subscription service for biodegradable bamboo diapers with triple digit monthly growth rates.
Prior to STYR, John served as Informa Exhibitions’ President Global Health and Nutrition Network managing the exhibition and media businesses in the U.S., Europe and Asia and achieved double digit growth across all platforms and geographies.
Earlier, John was CEO of Virgo Publishing, LLC, a private equity owned media and exhibition business, where he helped the company nearly double in top line revenue and EBITDA in three and a half years with a focus on digital revenue. The company was successfully acquired by Informa Exhibitions in 2014.
Previously, John had a long career with United Business Media’s InformationWeek Business Technology Network.