The Ingenuity Behind SXSW’s Marketing to Present at ULTRA Trendsetters  

NEW YORK (August 30, 2017) ─ Jann Baskett, chief brand officer for SXSW will headline a session at the inaugural ULTRA Trendsetters event, which will take place September 17-19, 2017 at The Driskill in Austin, Texas.

ULTRA Trendsetters, organized by Questex Travel Group, publishers of Luxury Travel Advisor and the thought leadership behind the annual ULTRA Summit, will focus on luxury travel, but will be geared towards the forward-thinking advisors and supplier brands that are changing the way we think about modern luxury.

Baskett currently leads all brand and marketing activities for the famous SXSW event, best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. She is also partner in an Austin-based agency called Foxtrot, who has worked with SXSW on its brand, digital user experience and interaction design since 2008. Prior to that, Baskett was principal at Austin branding agency, Milkshake and previously spent years in creative services and marketing for several magazines, including Texas Monthly (Austin), Details, Mademoiselle, and The New York Times Magazine Group in New York. She will present “Brand Building: How Iconic SXSW Stays Ahead of the Curve and Creates Trends” to all advisor and supplier attendees.

“We couldn’t be more pleased to have such an iconic marketer impart her best practices on our audience of thought leaders,” said Questex Travel Group’s executive vice president, John McMahon. “SXSW is an iconic brand and a leader in innovation, making Jann’s participation a natural step at our forward-thinking event.”

As part of the ULTRA Trendsetters experience, attendees will also be treated to Austin’s famous live music scene complete with hip food truck dining when they visit local favorite Antone’s, an iconic blues club home to legends such as Ray Charles, James Brown, and B.B. King.

ULTRA Trendsetters will be an intimate luxury travel event that includes one-to-one appointments between advisors and suppliers, engaging presentations and discussions, hip networking functions, and thought-provoking educational content. For more information, visit

About Questex Hospitality + Travel
The Questex Hospitality + Travel Group of Questex LLC serves the worldwide hospitality, travel and related industries that together contribute over $6 trillion to the global gross domestic product. Through an innovative platform of targeted solutions, the group serves the sector’s entire ecosystem, from tourism and hotel development and investment to hotel design, purchasing, management and operations.

The Questex Hospitality + Travel Group supports every B2B segment of the industry, from investment and development to management operations, sales and marketing of hospitality and travel products to destination development and marketing, via proven demand generation, learning, loyalty and rewards solutions as well as a network of live events. This division of Questex is aligned around three broad market segments – hospitality, travel and meetings – and supported by its digital media staff.

Additional information is available at


Jennifer Rosen
Questex LLC