Questex Organizes Business into Five Key Growth Oriented Industry Sectors, Unveils Scalable Model to Drive B2B Marketer Performance by Mapping Solutions to Every Point in the Buyer’s Journey
NEW YORK, March 26, 2019 – Questex, a business information company, has reorganized its business into five key growth-oriented industry sectors – Beauty and Wellness, Travel, Hospitality, Pharma and Technology – and will create dominant positions in these core high-growth markets.
Questex unveils a scaled model to connect buyers and sellers at every point in the buying journey. In each of its five core markets Questex offers Exhibitions, Conferences, Hosted Buyer and Networking events that bring buyers and sellers together as buyers move from discovering a problem to identifying features and functionality of a solution to selecting a provider to making a purchase through advocacy. Questex’s digital properties – online and on device – work in partnership with its events to drive year-round engagement and touchpoints with customers.
By aggregating first-party data and multiple data points on potential buyers, Questex provides marketers with a way to accelerate marketing activities into meaningful business contacts and transactions at the right time. The value goes beyond market access and face-to-face contacts. Ultimately, the Questex value lies in providing the platform needed to buy and sell more efficiently and effectively and provides continuous business opportunities.
“With a portfolio of leading brands in hyper-growth markets, our new structure enables us to execute on our vision, which includes accelerating our business through organic growth and the acquisition of new capabilities and assets,” said Paul Miller, CEO Questex. “The connections between the beauty and wellness, travel and hospitality sectors position Questex as a ‘go to’ partner for the experience economy while the Pharma and Technology sectors are driven by fast moving news, how to and a desire for education to stay on top of industry trends and solutions.”
Miller added, “As we look to expand our relationships with our customers, reaching the right audiences with the right content sits at the center of our strategy. Our new event model working in tandem with our digital assets touches every stage of the buyer’s journey to deliver real results.”
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At Questex, we are passionate about driving business outcomes. We connect buyers and sellers and help both achieve their goals. We are online, on devices and live with experiential engagements. We understand the buyer’s behavior and evolving needs and connect them with the seller through continual touchpoints. From discovery through purchase and purchase through advocacy, we supply unmatched access, insight, engagement and turnkey solutions all in one place.
Chief Marketing Officer