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Submitted by ltabifor on Thu, 10/10/2019 - 14:59

Web Ad Specs

Examples of advertisement options for Questex are below, along with specifications. For questions, please contact traffic@questex.com.

SUBMITTING CREATIVE MATERIALS

Materials Due Date: Creative is due on the 15th of the month prior to going live (ex: if the ad starts on March 1st, creative is due by February 15th).

When submitting creative, please send the following items:

  • Image or Animated Image
  • Redirect URL
Display Ads
High Impact Ad
Video
Native Ad
Covance
Example

Super Leaderboard

Dimensions: 970px × 90px
Mobile Dimensions: 320px × 50px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. maximum 
File Size: 40K 
Max Loops: 3
Click here for a list of approved third-party vendors.

Example

Medium Rectangle

Dimensions: 300px × 250px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. 
Max File Size: 40K
Max Loops: 3
Click here for a list of approved third-party vendors.

Example

Half Page

Dimensions: 300px × 600px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. 
Max File Size: 40K
Max Loops: 3
Click here for a list of approved third-party vendors.

*Video option available. See Half Page With Video.

Half Page With Video Ad Example

Example

Half Page With Video

For building a 300px × 600px Half Page with video embedded

Creative Needed:

  • Company Logo
  • Mock-up of design plan for the 300px × 600px space.
    • The video will take up about 300px × 225px. The rest of the space is free to use.
    • We recommend minimal copy in the free space.
    • The ad can be replicated by our team exactly if client sends Photoshop or Adobe Illustrator file.
    • The flat file: We can re-create to the best of our ability. No guarantee.
  • Any images or designs in the mock-up file should be sent over for recreation.
  • Video should be on YouTube, Vimeo, or a direct link should be provided for the Questex team to download the file.

Billboard

Example

Billboard

Dimensions: 970px × 250px
File Formats: .gif, .jpg, 3rd party tags
Max Length: 10 sec. 
Max File Size: 40K 
Max Loops: 3
Click here for a list of approved third-party vendors.

Road Block No WallpaperExample

Roadblock

The roadblock is a super leaderboard (& mobile leaderboard) with a medium rectangle or half page.
 
 

Inlined-Ad Image

Example

Inline Ad

  • Headline (max 160 characters)

  • Body Text (max 250 characters)

  • URL

 

Roller Ad Example

Example

Roller

The Roller surrounds a desktop user with a panoramic viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Rollers allow users to continue scrolling down to the page content at any time.

Image Specs:

  • 1 Foreground Image: 720px × 900px
  • 1 Background Image: 1920px × 1080px
  • File Formats: .jpg, .png, .gif, HTML5
  • Max File Size: 10MB. Recommended 5MB or less.

Demo Link: Click Here

Gravity Ad Example

Example

Gravity

The Gravity unit surrounds a desktop user with a panoramic, IMAX-level, video viewing experience before page content. It captivates the undivided attention of viewers and turns the entire screen into an experience. Gravity videos can be displayed at any length, typically up to 15 seconds, with an option to allow users to continue scrolling down to the page content at any time.

Video Types:

  • 360 Video (MOV, MP4, 3gp, F4V, FLV, YouTube)
    • Dimensions: Must be in equirectangular format (panoramic)
    • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.

  • SD/HD Video (MOV, MP4, 3gp, F4V, FLV, YouTube)
    • Dimensions: Variable and fully customizable (recommended 640px × 480px). Panel Aspect Ratio: 4:3 or 16:9.
    • Maximum Video Length: Variable (recommended 15 to 30 Seconds). Our player currently supports standard VAST tags.

  • Button Image (optional): We recommend a clear CTA within the video itself, but if needed, we can overlay with a "button image" at the bottom of the video.
    • Dimensions: Recommended 480px × 120px

  • Max File Size: 10MB. Recommended 5MB or less.

Demo Link: Click Here

16:9

Example

Hover

Hover ad unit enhances user experience through enhanced visual interactivity. If used well, focal unit can create some visually stunning ads that users enjoy browsing on desktop and mobile.

Choose either an image or video.

Image Specs

Dimensions: Max 880px × 495px. To ensure proper resizing, send these 3 creative sizes: 880px × 495px, 635px × 357px, and 446px × 250px.
File Formats: .jpg, .png, .gif, HTML5
Max Image File Size: 10MB. Recommended 5MB or less.

The Hover is a technique that allows the video inside the video player to move at varying speeds when a user scrolls.


Video  Specs

Dimensions: Variable and fully customizable (should not exceed the browser size)
Panel Aspect Ratio: 16:9 (horizontal)
Media Types: FLV, MOV, mp4, 3gp, f4v, H264 (or any type flash player supports - using H.264 Video codec)
Max Video File Size: 10MB. Suggested up to 5MB.
Max Video Length: Variable (recommended 15 - 30 seconds)
Max File Size: 10MB. Suggested up to 100KB.

Demo Link: Click Here

Wallpaper

Examples

Wallpaper

WALLPAPER - HIGH IMPACT UNIT

Dimensions: 1600px × 1000px 
File Formats: .gif, .jpg, 3rd party tags 
Max Length: n/a 
Max File Size: 150K or less
Max Loops: 0
Recommended: Place CTA in the first 700px vertically and 130px horizontally on each side.
Click here for a list of approved third-party vendors.

 


 

INTEGRATED WALLPAPER WITH SIGN-UP FORM

This ad unit includes a full-page background image with half-screen creative or form that displays upon page load then pauses or fades behind content as useer scrolls down page.

  • Image:
    • Full page graphic: 1600px × 800px (can be a static image or HTML5 canvas)
    • Overlay graphics: 196px × 205px (can be HTML, a static image, or HTML5 canvas)
    • File Formats: .jpg, .png, .gif
  • Sign-Up Form:
    • To input your custom sign-up form, swap and adjust the HTML content on the layer named "video."
    • Size: 454px × 409px
    • File Format: HTML

*This ad format contains layers that are pertinent to the ads correct functionality. Unless specified here, we advise you to not tamper with layers containing custom Java Script or change the names of layers.

Example:

Demo Link: Click Here

 


 

INTEGRATED WALLPAPER WITH VIDEO

This ad unit includes a full-page background image with half-screen creative or video that displays upon page load then pauses or fades behind content as the user scrolls down the page.

  • Image:
    • Full page graphic: 1600px × 800px (can be a static image or HTML5 canvas)
    • Overlay graphics: No specific size required. Recommended max width: 800px (can be a static image or HTML5 canvas)
    • File Formats: .jpg, .png, .gif
  • Video:
    • 1:1 or 16:9 ratio
    • Max Width: 1920px × 1080px
    • Min Width: 300px × 250px, 480px × 270px
    • Video Format: MP4, MOV

*This ad format contains layers that are pertinent to the ads correct functionality. Unless specified here, we advise you to not tamper with layers containing custom Java Script or change the names of layers.

Demo Link: Click Here

Pushdown

 

Examples

Pushdown

File Formats: .gif, .jpg 
Dimensions: 970px × 90px (non-expanded), 970px × 415px (expanded)
Max Initial Size: 60K
Max Load Size: 100K

Expandable IMU Specs

Example

Expandable IMU

General Specifications:

The Expandable IMU engages viewers cross screen in two states: the unexpanded and expanded state. The unexpanded state is what the viewer initially sees with optional reactive imagery that follows the user as they scroll to captivate attention and option to expand. The expanded state provides additional display ad real estate and/or full-screen video canvas upon viewer interaction.

 

DIMENSIONS

Collapsed State

Width and Height: 300x250px

Reactive Image Specs (Optional)

  • Media Type: PNG with transparent background
  • Recommended Size: No larger than 100px by 200px

Video Specs (Optional)

  • Panel Aspect Ratio: 16:9

Expanded State:

Width and Height: 300x600px

Recommended element positioning: “Collapse” or “X” CTA in the upper right corner for expansion or to close expansion.

 

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920x1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • Images should be sized for the ad, not downsized from larger image.

HTML

Reactive IMU

Example

Reactive IMU

General Specifications:

The Reactive IMU captivates viewer attention and engagement cross screen through rotation of a carousel of images and/or video posters while the viewer scrolls in view of the IMU ad position on the page, part of our LEAN ad units. Call-to-actions can initiate videos, product detail views, and landing pages for each item, amongst a variety of applications.

DIMENSIONS

300x250 or other proportional inline ad unit dimensions.

 

ASSETS

Media Types 

* Suggested size: 5MB/Maximum: 10MB. 5-10MB per 15-30 seconds of playtime.

360 Video (MP4, 3gp, F4V, FLV, YouTube)

  • Must be in equirectangular format (panoramic)
  • Maximum video length: Variable (recommended 15 to 30 Seconds)
  • Videos should be compressed on delivery to ensure maximum quality

SD/HD Video (MP4, 3gp, F4V, FLV, YouTube)

  • Dimensions: Variable and fully customizable (1920x1080 recommended for 16:9 widescreen).
  • Maximum video length: Variable (recommended 15 to 30 Seconds). Standard VAST tags supported.
  • Videos should be compressed on delivery to ensure maximum quality.

Image (jpg, png, gif)

  • 3-4 images
  • Images should be sized for the ad, not downsized from larger image.

HTML

In-Read Video

 

VERTICAL
  • File Type: .mp4
  • Maximum File Size: 100MB

Video Format

  • Ratio: 9:16
  • Dimension: 720x1280px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1x1
  • VAST
  • VPAID JS

All tags must be SSL only


LANDSCAPE
  • File Type: .mp4
  • Maximum File Size: 100MB

Video Format

  • Ratio: 16:9
  • Dimension: 1280x720px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1x1
  • VAST
  • VPAID JS

All tags must be SSL only


SQUARE
  • File Type: .mp4

  • Maximum File Size: 100MB

Video Format

  • Ratio: 1:1
  • Dimension: 720x720px (Responsive to the page level)
  • Video Duration: 15/30 sec
  • FPS: 24

Tags Accepted

  • 1x1
  • VAST
  • VPAID JS

All tags must be SSL only

Demo Link: Click Here

 

Video Ad Square
Example

 

Native Ads
Examples

Native Ad

Examples of advertisement options for Questex are above, along with specifications (below). For questions, please contact traffic@questex.com.

Native Ads & Insights are your content prominently promoted on our websites and in our newsletters as sponsored content.

When submitting creative, please send the following items:

  • Article Headline
  • Homepage/Section Front Article Headline
  • Homepage/Section Front Teaser Text
  • Newsletter Teaser Text
  • Article Copy
  • Article Primary Image
  • Company Name
  • Company Logo
  • Company Description
  • Web Ads

 


 

AD SPECS

Article Headline: Plain text. Recommended 90 characters or less (including spaces)


Homepage/Section Front Article Headline: 64 characters or less (including spaces). Article headline that will appear on the homepage and section front(s) of the website. This is a shortened version of the Article Headline if the headline is over 90 characters.


Homepage/Section Front Teaser Text: 150 characters or less (including spaces). This is a teaser introduction that will be used to display on the homepage and section front(s). The teaser introduction should be long enough to cover the article, but short enough to garner interest.


Newsletter Teaser Text: 200 characters or less (including spaces). This is a teaser introduction that will be used to display in the newsletter. The teaser introduction should be long enough to cover the article, but short enough to garner interest.


Article Copy: 800 words or less. This is the body of your article. Recommended 600-800 words.


Article Primary Image: This is the primary image of the article and will appear at the top of the article page. Should be good imagery and not a repeat of the sponsoring company's logo.
  • Dimensions: 800px × 600px or larger and at least 72 dpi. Image set to a 4:3 ratio.
  • File Formats: .jpg, .gif, .png


Company Name: 50 characters or less (including spaces)


Company Logo:

  • Dimensions: 260px × 260px. Image set to a 1:1 ratio.
  • File Formats: .jpg, .gif, .png
  • Max File Size: 256 MB

Company Description: 100 words or less


Web Ads:

  • Super Leaderboard 
    • Dimensions: 970px × 90px
    • Mobile Dimensions: 320px × 50px
    • File Formats: .gif, .jpg, 3rd party tags
    • Max Length: 10 sec. maximum 
    • File Size: 40K 
    • Max Loops: 3
    • Click here for a list of approved third-party vendors.
 

*You may submit up to three different creatives for the three right hand rail spots

  • *Medium Rectangle
    • Dimensions: 300px × 250px
    • File Formats: .gif, .jpg, 3rd party tags
    • Max Length: 10 sec. 
    • Max File Size: 40K
    • Max Loops: 3
    • Click here for a list of approved third-party vendors.

 

  • *Half Page
    • Dimensions: 300px × 600px
    • File Formats: .gif, .jpg, 3rd party tags
    • Max Length: 10 sec. 
    • Max File Size: 40K
    • Max Loops: 3
    • Click here for a list of approved third-party vendors.